Albin Kaelin is the founder, owner and CEO of epeaswitzerland gmbh since its foundation in 2009 and has driven the development and implementation of the Cradle to Cradle design concept in various areas of the company. As early as 1993, he initiated the development of the Climatex product line, which produced the world's first Cradle to Cradle products. Cradle to Cradle design creates recyclable products by setting itself apart from conventional recycling and maintaining the quality of the raw materials over several product life cycles. All materials are considered nutrients and are used in defined cycles at the right time and in the right place.